China's high prices has been recognized by the world, even the red-hot Hollywood star Nicolas Cage was also surprised by the high prices in Shanghai, Shanghai mansion after learning of housing prices, and even said a few times too high, too high. Lord Nicholas is not short of money, and even Hollywood stars like him are deeply in China's high prices, so the average person is conceivable. China from the current level of income and prices coefficient ratio, the general revenue income families to use in order to buy a house for 30 years, a suite so many people a lifetime to carry a heavy burden, but in the United States and European countries, the basic Income on three to five years can be achieved desire to buy a house. Family United States and Europe because not too many buyers of consumer pressure, so the consumer becomes the property outside of big spenders and no worries. Therefore, this does not concern based consumer motivation, the United States domestic sales boomed, and the majority of the manufacturing and industrial enterprises are universal benefit.

       Causes of high prices of China's numerous and complex, we will not do in-depth discussion here, but the abnormal development of real estate, especially the increasingly high prices, indeed to the overall coordination of the development of the national economy has brought a lot of negative impact, Among them, the manufacturing sector has been particularly evident repression. After three decades of consumers with income or expected income to buy a house, you can not expect him to spend much money but also other goods, which directly led, high prices and people have continued to buy consumer prices low and consumers You can not buy such a situation. Therefore, when rising house prices, when other commodity prices is becoming less and less time.

       In recent years, the price is way down lighting products, which were with soaring housing prices are not unrelated. According to our survey of end retailers and consumers, most consumers lamps high price sensitivity, the lower the price the more popular products, this situation is an important reason is that too much investment to buy a house, In the context of limited resources, the investment in terms of lighting must be reduced. The consumer motivation of consumers, prompting businesses need to obtain lower prices of products, and thus require manufacturers to cut prices or production of low-priced products, and manufacturers in order to meet the needs of the market, also forced to cut prices and production of low-priced products. As a result, after several years of factory business, the tug of war between the three elimination, lamps prices way down, until it reaches an equilibrium point we all think.

       Many lighting manufacturers say business is difficult to do year after year, if prices go up from year to year, which is heavily dependent on housing-led lighting business will be harder to do. LED now also faced with such a situation, if the LED manufacturing costs are not sharply, it is very difficult to enter into household consumption, but the LED can give people confidence that its cost per day in a qualitative leap, especially upstream chip costs and packaging costs have fallen sharply in such a fixed and predictable trends that will ultimately lead him to become an important choice for consumers.

       However, the decline in prices for lighting products manufacturers and dealers is not a good news, because the reduction in size of the market and the decline of this means that profits, especially after the consumption of cheap products consensus formed at the consumer level, improve value-added products has become a futile this situation, both for product innovation, technological innovation and enterprise in terms of the pursuit of sustainable growth targets are completely resistance.

       Therefore, high prices, not only for lighting products to lower prices, but also to suppress the dynamic development of the whole industry. Therefore, prices come down a bit, the potential for consumer spending lamps can release a little more, the lighting industry have real breathing space.